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Frontline: The Merchants of Cool (PBS Educational Video Series)
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Product Details/SpecificationsCreators: PBS Frontline (Producer) Director(s): A&E Discovery Channel
EAN: 0503069700312Binding: VHS TapePublication Date: 2000Format: Limited Edition, Universal product code (UPC): 503069700312Audience rating: NR (Not Rated)Product Description Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want. From this surging stream of data, the dream-weavers of Hollywood and Madison Avenue tell a version of teenage life in movies, television, music and advertising that is meant to appeal to their deepest sensibilities. FRONTLINE explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents. Teachers are advised to preview the film prior to showing it to students as it includes some adult language and sexual content.
Running time: 60 unknown-units
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